ADI is a wine marketing and trading company working in association with Alvi's Drift Wines for the purpose of adding value to their wines by marketing them under their own trademarks and/or trading in Alvi's Drift bulk wines or other bulk wines by acting as a broker and/or consultant and/or agent with the intention of adding value to the process by either improving wine quality or improved quality of service. ADI is a joint venture between the Van der Merwe family and Linley Schultz. They intend to become a significant player in the South African, African and international wine market by marketing wines under the Alvi's Drift and other labels.