GMR Marketing is an innovative global experiential and sponsorship leader that exists to create memories that matter. By decoding human behavior, GMR designs experiences that enrich life's stories through shared passions, driving meaningful business results that change the way people, think, feel and behave. GMR pioneered experiential marketing in 1979 and believes experience matters today more than ever. The agency creates, consults and activates in more than 70 countries, covering every continent from 23 offices in 12 countries. GMR is headquartered in the United States and is part of Omnicom Group, Inc.