Sommeliers Choice Awards 2024 Winners
Ace Distributing
Category: Beer Wholesaler
Country: United States
Date:23/04/2014
HISTORY Jeff Reeder and Tim Strickler purchased Ace Distributing in 1989. Located at 3800 E. Market St. in York, PA. The company was established by Jimmie and Nick Spagnola in1948. By 1989, they employed 18 workers who managed the distribution of Schlitz, Pabst, Pittsburgh Brewing and several other products. Under the ownership of Reeder and Strickler, the company has made numerous acquisitions of operations, brands and territories and now has 88 employees. Ace represents more than 60 brewers including MillerCoors, Boston Beer, Troegs, Pabst, Heineken and numerous other craft and import brands. BRAND BUILDING Sample aggressively on/off premise Use craft specific sampling teams with extensive product knowledge Full line of media that includes Beer Ace Facebook page, York On Tap website, digital and traditional outdoor billboards and print media Conduct beer dinners on a regular basis educating consumers Take the lead in local craft beer events Develop brand specific local programming in unison with brewery programs to drive brand message Ensure immediate distribution of new brands through time bound detailed preorder system and effective sales incentives COMMUNITY INVOLVEMENT York City Recreation and Parks adult sports leagues the York St. Patrick's Day Parade Committee H.A.R.T Center St. Jude's Children's Research Hospital Movember for Men's Health Walk a Mile in Her Shoes Men's march against Domestic Violence PhilanthroBeer Week Leukemia and Lymphoma Society SPCA American Cancer Society York Cancer Patient Help Fund Olivia's House St. Joseph Church Building Fund Cultural Alliance - York