Building Your Sales Process
In this course, BTN gives you how you can build an effective sales process for your winery, brewery, and distillery to grow distribution.
Hosted By
Devanshi Taneja
Digital Marketing Lead, Beverage Trade Network
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Chapter 2: The Sales Process
In today's trade-driven industry a detailed sales process is vital to success in the three-tier system.
From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with an understanding of how to sell your SKU at every tier. Preparing, prospecting, negotiating, launching and support - your sales team will only be as good as your ability to develop a business plan based on a framework of realistic goals.
Allocating a proper marketing budget to trade programs and focusing on depletion creates a healthy market place for your offerings. Learn how to generate a sales process that is geared for success in the US Market and get insight into what industry buyers really want to hear.
In this presentation, learn how to generate a streamlined sales process and what industry buyers really want to hear. Highlights include:
- How to successfully approach distribution partners;
- How to develop and sustain your distribution channels;
- Support Programs that ensure depletion.
