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Growth Strategy 2017

31/12/2013

Whats Your Growth Strategy? To better help you understand, we will take a case study of a supplier and describe the problem they had.

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Where to sell? Whom to sell? What to sell? How to make it all happen?

Selling Strategy:


New Customers - New Products
New Customers - Old Products
Old Customers - Old Products
Old Customers - New Products 

Well, it may seem obvious but we often get lost in the middle about what we should do after a few weeks of trying?

We have had many supplier members ask us what they should do -- as their old distributors have not re-ordered after their first PO, their new customers are still taking time to decide, their old brands are not working very well, some of their old brands are sitting in the warehouse and all that cash flow is stuck and thus no more money is left for new brands...

Sound familiar?

To better help you understand, we will take a case study of a supplier and describe the problem they had:
Let’s call them 2017 Wine Company. They have 5 brands, A, B, C, D and E. BTN gold members, please log-in to access the complete article.

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