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How to Successfully Penetrate the Swedish Market: Understanding the Systembolaget

Info on expanding distribution into Sweden and insight into the growing popularity of craft beer and organic wine.

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Growing your brands in the Swedish market is the outcome of dedication and hard work, but it is also very important to develop a relationship with the Swedish retailing monopoly Systembolaget. To be able to act strategically, it is of decisive value to have an ongoing dialogue with the Purchasing department. Beyond the difficulty of establishing a working relationship with Systembolaget, you will need to provide a competitive offering that is priced to sell.

What Categories are trending in Sweden?

How can you prepare your company for working with Sweden's retail monopoly Systembolaget?

How can you convert brand awareness generated at On-premise locations to sales as Systembolaget stores?

BTN gets insight into the Swedish Market from Thomas Holstein, CEO of Enjoy Wine & Spirits - the second largest wine suppliers on the Swedish alcohol market. 

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