Everyday there are millions of new accounts being added to the already daunting number of members using social media platforms.  There are over 1.4 Billion Facebook accounts and 640 Million users on Twitter, which means the two biggest platforms have a combined count of over 2 Billion profiles.  Throw in the number of members on Pinterest, Instagram, and Google+ (not to mention hundreds of other platforms gaining popularity everyday) and the amount of information that is being shared is astronomical.  

For most new brand owners, the question that inevitably rises is: How do we begin to take advantage of all of this information and where do we start? 

First and foremost, it is important to realize that your potential audience is willing to share and grow with you, so don't be shy - create a strategy and be willing to share and grow with them!  There are millions of members actively looking to consume and engage with creative and entertaining content.

These 5 Media Marketing strategies are powerful tools for building your brand power and creating positive awareness for your company.