Optimizing the balance of your cost of goods, allocated expenses, the costs of doing business through sales channels options, distributor costs, and markups, and on-premise and off-premise licensee markups is imperative to maximize your profits. Knowing these industry benchmarks and best practices enable you to fine-tune your bulk wine financial plans and goals.

With a background in business development and international media, Holly enjoys creating and optimizing sales, marketing, and PR strategies.

Gerry Schweitzer emphasized on understanding the importance of choosing & understanding the distributor first, prior to pitching and proceeding. The video reveals about what distributors expect and what questions are there in their mind while selecting a product. Know the answers in the video to get and grow with the distributor.