Optimizing the balance of your cost of goods, allocated expenses, the costs of doing business through sales channels options, distributor costs, and markups, and on-premise and off-premise licensee markups is imperative to maximize your profits. Knowing these industry benchmarks and best practices enable you to fine-tune your bulk wine financial plans and goals.

Sue Straight, Wine Director at Oakville Grocery, talks about things that go on in a buyer\'s mind while purchasing wine.

Josh Wand is the Founder & Motivator in Chief of BevForce, a recruiting and staffing agency in New York that specializes in hiring strategies and organizational design for beverage companies. Wand developed BevForce to provide the beverage industry with a full-service hiring and job search platform that connects good people to great jobs.

Thomas Barfoed addressed the most important logistics concerns of suppliers, importers and distributors. He explained how small and mid-size brands can optimize their shipments to the U.S., what logistical factors might impact margins and pricing, and how different modes of transportation can impact their go-to-market strategy.