In this episode of Inside the Drinks Business, Sid Patel, CEO of Beverage Trade Network and USA Ratings, takes you inside Noe Valley Wine & Spirits, a bustling wine and spirits shop in San Francisco. Sid sits down with Donald Norton, owner and president of Noe Valley Wine & Spirits, to explore what is shaping today’s retail landscape.

Donald shares key insights on current buying trends, including which countries, categories, and varietals are seeing increased demand. He also explains the right way for brands to approach a retail shop like his and discusses how local demographics influence purchasing decisions.