How can wine brands successfully enter and grow in Asia’s fast-evolving markets? In this expert-led session, Sid Patel – CEO of Beverage Trade Network – sits down with Richard Hemming, Master of Wine, to unpack what it really takes to win in Asia — from understanding buyer expectations to building a market-ready strategy that delivers results. Whether you're targeting Singapore, Southeast Asia, or broader regional opportunities, this discussion will help you avoid costly mistakes and position your wines for commercial success.

We explore the biggest misconceptions global producers have about Asia, what defines a “listable” wine today, and the most common pitfalls brands face when entering new markets. Learn how the Singapore wine market operates, what sets its consumers apart, and what it takes to secure listings in top restaurants, wine bars, and retail channels. 

If you’re a wine producer, exporter, importer, distributor, or buyer looking to better understand Asia’s wine landscape, this video delivers actionable insights you can apply immediately.