In order to become a national brand, you really need to have a unique story that you can share with fans, followers, customers, partners and investors. What, exactly, makes you different from every other brand on the shelves of retail wine stores?

In this podcast, we go deep in understanding what makes your brand unique.

**Sommeliers Choice Awards***
Sommeliers Choice Awards will focus on the needs of on-premise establishments such as bars, restaurants, lounges, and clubs. The goal of the new Sommeliers Choice Awards is simple: to provide experienced on-premise buyers and sommeliers a valuable benchmark for understanding which wines would make a compelling addition to a wine list. As a result, the Sommeliers Choice Awards has the potential to become the most prestigious competition for wine lists in the USA. Check out the judges and how to enter at sommelierschoiceawards.com

To Know More: 
sommelierschoiceawards.com

Enter your wines before it's late:
sommelierschoiceawards.com/en...

**SommelierBusiness.com**
The focus of SommelierBusiness.com will be on providing practical advice and business insights that sommeliers worldwide can use to support top-line revenue growth at their restaurant or to help grow their bottom line. Regular features on the website will provide detailed information on how sommeliers can advance in their day-to-day role.

Check out the website at :
www.sommelierbusiness.com