China Wine Competition, one of the leading international wine competitions organized by Beverage Trade Network has entered into a strategic partnership with Interwine, China's largest alcoholic exhibition.

Beverage Trade Network USA, the organizer of the China Wine Competition that is all set to happen on October 22, 2025, in Hong Kong has entered into a strategic partnership with Interwine, China’s largest alcoholic exhibition.

The partnership will help the entrants of the China Wine Competition with a route to the market for China. The special category winners of the 2025 China Wine Competition will be showcased at both Interwine shows in mainland China. Along with showcasing the winners, the attendees of the Interwine show will be able to learn more about the China Wine Competition and why they should stock the winners of the China Wine Competition.

China Wine Competition will be inviting its key influencers, trade buyers, and press partners for a press activity and video interviews that will happen live at the Interwine show at the China Wine Competition booth in Beijing and Guangzhou.

Why Beverage Trade Network is focusing on the China market and China Wine Competition?

China's growth story is set to be on a rebound as the economy aims to come back slowly. The timing to enter into the China market is key and brands that have a long-term approach to the market will win long term.

China is the largest consumer in Asia and the top 5 in the world. Because of the recent economic boost in China, imported wines, beers, and spirits are greatly sought after. There is a roughly 110 million population in the Guangdong region and its local geographic advantages give direct access to Mainland China Hong Kong and Macau. China also has 82% of the population aged from 15-64 as targets for wine drinkers.

Here are some recent stats on the China wine market.

China's biggest alcoholic exhibition with the longest history takes place two times a year in spring and autumn. From October 31 to November 2, the 33rd Interwine is scheduled to take place in the Poly World Trade Expo Center in Guangzhou. The Interwine Winery Show will be organized on November 16-18 in Canton Fair Complex. The exhibition space spans 50,000 square meters over three days, drawing exhibitors from 53 countries alongside 50,000 plus professional visitors and group buyers. International Wine is more than just a three-day exhibition; it serves as a platform for wineries, importers, distributors, and industry associations from around the globe to connect and develop a network throughout China every day of the year.

Beverage Trade Network will also act as a strategic and media partner for the USA, UK, and Europe and will invite key producers and buyers to be part of the Interwine show. Discounted exhibitor booth rates will be offered to Beverage Trade Network’s members and its other competitions around the world.

If you are an importer in the USA, UK, or Europe, and are interested in attending Interwine, please reach out to Beverage Trade Network’s team for further information. Producers around the world looking to enter in China Wine Competition or to exhibit at Interwine can also contact Beverage Trade Network for discounted exhibitor rates.

Also Read:
Why Hong Kong Leads Asia's Wine Trade: Key Reasons Explained
Key Trends Shaping the Alcohol Market in China and Hong Kong
China's Wine Demand: Trends And Opportunities For International Wineries In 2025