Scotch to see 5% growth by 2020
Global sales of Scotch will have grown by 5% between 2015 and 2020, driven by the premium category and rising disposable incomes, new market research claims.
The compound annual growth rate of 5%, considered “steady” by analysts, will be fuelled by the growth of the premium whiskies and consumer perception of Scotch.
Nearly nine in ten consumers worldwide consider Scotch an “affordable luxury”, which is encouraging producers to release more upmarket brands, according to researchers at Technavio.
Read more at source| Drinks Business
