In a world of mass-marketed wine, something important has been lost. Last year, for example, there were more than 26 million metric tons of wine produced throughout the world. Yet in America, most consumers bought the same few brands they always have. We all know the names of the culprits…and we all know the color of their tails (hint: they’re yellow).

This is an easy phenomenon to understand: Wine lovers are bombarded with advertisements for the same few brands, often from the same few importers and distributors, every day. Because of this, a sense of the personal, a feeling for what the wines actually stand for, has been lost. These days, it seems, wine is no different from any other commodity. And as a result, it has become anonymous.

But Geandre Wine Importers hopes to change all that. Indeed, in this world of mass-produced and boring, homogenized wines, Geandre is a company that still believes in the personal touch. It is a company that still understands the importance of passion and commitment when it comes to wine. As a result, all of their wines reflect the tastes of people who truly care. And consumers can be confident that, whenever they drink a Geandre wine, they are drinking something that was chosen for one very specific reason: Because one of the experts at Geandre truly loved it. And that’s as personal as wine gets