Hite's H and Jinro's J are three-dimensionally combined to form a cup. This means that the world is filled with greater pleasure and energy through Hite Jinro. The fullness of the filled-in fonts and the shining texture of the cups represent the dynamic fluid movement that occurs as you hit the cup. It shows the purpose of Hite Jinro's product, which recalls courage and enthusiasm in a happy place, in a celebration place, or in various aspects of life.