Tricana Imports was founded in 1978. The company’s principal is Sam Levitas, a native New Yorker, with years of experience in all aspects of the wine industry. Its suppliers have granted Tricana exclusive rights for the sale and distribution of their wines in the United States and include some renowned producers as well as various smaller boutique wineries with high-end wines. Tricana has an Italian portfolio consisting of more than 125 different wines by 35 producers in Italy.