Based in Notting Hill, London, Armit Wines is a wine merchant for discerning customers, articulated through our carefully curated wine selections. When John Armit founded the business in 1988, he was not afraid to challenge the norms and his role in transforming how the wine industry operated was pivotal. He pioneered the practice of buying directly from producers and building long-standing personal relationships. Some of which are now over 25 years long.