Hype Energy drinks is a functional drinks brand that was first launched in 1994 by Hard Rock Cafe founder, Barry Cox. The current CEO, former international Sportsman, Formula One racing driver and 24 Hours of Le Mans winner, Mr. Bertrand Gachot, has been involved with the brand since 1997. The Hype Energy range includes Hype Energy UP, MFP, MFP ZERO, ENLITE, MOJITO, SHOT and AFTERDARK. Hype Energy drinks are currently available in over 45 countries, with trademarks registered in over 145 countries. The company head offices are located in Dubai, with branches in Europe and the USA.