Born from the union of two flagship craft spirits companies—Pura Vida Tequila and Luckenbach Road Whiskey Distillery—Frontier Spirits is poised to become a leader in the liquor industry. At the intersection of craft and beverage, the story of Pura Vida Tequila dates back to 1923, when two brothers worked the agave fields outside Arandas in the heart of Mexico’s finest agave-producing region. Under the care of these vigilant agaveros, the fields of beautiful blue agave in Los Altos earned international acclaim for their exceptional quality, rich flavor, and high sugar content (the lifeblood of tequila). Here, among fourth-generation agaveros, the first expression of Pura Vida Tequila was brewing. Delivering a farm-to-bottle experience, Luckenbach Road Whiskey Distillery's roots back to 1855, when Herman Ochs moved his family to Gillespie County, opened the area’s first saloon, and became the Sheriff. Celebrating the art of smooth taste and depth of flavor through our Texas-made whiskey, we are proud to launch this state-of-the-art distillery in Texas Hill Country, just outside Fredericksburg. Driven by the allure of craft-distilled spirts, Luckenbach Road Whiskey Distillery will be a natural draw for area visitors, but the appeal will not be exclusively in the whiskey. Rather, the distillery will be a fully immersive experience, with every feature being a strategic choice meant to entice visitors and to represent a facet of the high-end, artisanal brand of Luckenbach Road Whiskey. Most notable features will include distillery tours, a country store, a world-class recording studio, Tex-centric food trucks, luxury cabins, and corporate event facilities