Founded in Tempe, Arizona in 2019, CHELLY offers a new-age infused limoncello, which is handcrafted in small batches by the founders themselves. Rooted in tradition and a recipe overseen by three generations of Italians, CHELLY is creating a unique proposition by tapping into the deep Italian heritage and craft that makes a delicious limoncello. It is then elevated with a modern design and marketing lens to reach a younger, broader, and more diverse drinker. CHELLY’s new-age infused limoncello is available In Arizona at stores including Total Wine and through Drizly.com.