Beverage Trade Network authors

Cindy Molchany


Social Media specialist, DTC strategist and craft beer enthusiast

Cindy first began working in the wine industry in 2007 when she ran DTC operations for Bonny Doon Vineyard. She was an early user of various social media platforms, and as new media grew in importance for businesses, she began consulting with brands on their social media marketing strategies, running campaigns, and working with bloggers.

Cindy’s experience ranges from working with new brands to establish identity to running national campaigns aimed at growing awareness for international wine regions. She has a track record of increasing sales through online engagement and growing communities online.

After working with both wine and craft beer brands, and as someone with a true passion for artisanal beverage products, Cindy founded Craft Beverage Media and Craft Beverage Jobs. Craft Beverage Media focuses on assisting craft brands with their digital marketing strategy through trainings, workshops and management; Craft Beverage Jobs works to connect passionate people with great jobs in this industry. 


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