Follow the White Rabbit | Millennials | OFF Trade
ProductWine
From Spain
Alc. Vol %:14.50
Format:750ml
Price per unit US$2.25
Price per unit €:On request
Post Date28/12/2017
Description
Story
The brand is, of course, based in Alice's strange journey that begins when she meets a white rabbit wearing a waistcoat and speaking English. As you know, she decided to follow him down his rabbit hole. Probably, you´ve read the rest of the story.
The phrase "Follow the white rabbit" means to follow an idea or a concept which may lead to a strange place.
We named the wine “follow the white rabbit” as a metaphor to help us to call consumers to taste an strange wine region, Calatayud.
People
We´re sure you’ve heard about the generation Millennial and how this group is transforming the wine business. Basically we tried to launch a brand very appealing to them.
Follow the White Rabbit will help you reaching out:
- Young people looking for good values at the retail chains
However, if you think you can market this brand on a different segment, let us know!
Follow the White Rabbit is elaborated in Bodega San Gregorio, belonging to Calatayud wine region in Spain.
Calatayud is an strange & small region known by wine specialists only. Calatayud and our winery have launched at the market several “Best Values”. Good, inexpensive and a bit of marketing, this is our offer for Millennials.
Wine
By the way, our wines are based in bush vine head trained Grenache, +45 years old on average, located at an altitude of 700-1000m. These Old Vines deliver minimum yields per hectare. In other words, full-bodied wines with pronounced black fruit, a mineral touch, soft tannins and a silky & warm palate.
Brand Distribution Graph
- Current World Distribution
- Looking for World Distribution
- Current US State Distribution
- Looking for US State Distribution
Countries this brand is distributed in:
Countries this brand looking to be distributed in:
US States this brand is distributed in:
US States this brand is looking to be distributed in:
About this company
Farmers owned Company ellaborating wines since 1965. *750 hectares at an altitude of 700-1000m above the sea level . *Minimal rainfall and significant differences in day and night temperature. *Vineyards are located on a mixture of red clay and limestone soils with high stone content that permits the natural drainage of water. Exporting our wines to several markets in Europe, America and Asia. Supplying local and international supermarket chains and horeca distributors since 1980
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