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How To Build A Premium Wine Brand

08/05/2019

Premium wines are becoming the most sought over wines worldwide, and brands and are constantly working to premiumise their wines over time.

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“The premium wine segment in the US is expected to experience sales growth of 9-13 percent in 2019”, as reported in the annual state of the wine industry by the Silicon Valley Bank. The industry defines premium or fine wines based on a price range that falls from $13 to 19 and graduate to ultra-premium from $20+.

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