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BTN speaks to Julien Miquel, a former French winemaker turned blogger and consultant in social media strategy for wineries.
If you are producing a vintage that is in demand in the bulk market, then use these strategies to become a bulk wine supplier. It may not mean that your profits will soar, but your marketing sources will diversify. It is worth giving it a try and seeing if it's right for you.
Bartenders today have a remarkable influence on what people are drinking and therefore what is stocked behind the bar. They can be called mixologists, artists, makers or cocktologists.
Insights from Sid Patel, CEO, and Founder of Beverage Trade Network and USA Trade Tasting on How Breweries Can Get US Distribution
What’s the secret to breaking through the retail barrier and getting a product onto store shelves? The process involves quite a bit of research...and begins sooner than you’d think.
A good price for the company – on ingredients, packaging, manufacturing, and distribution – means the best price for their customers.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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