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For all the multitude of potential media outlets for your story they don't mean a thing if you don’t have anything meaningful to say. So here are 10 top tips on how to turn your idea of a “must read” story in to a “must publish” article for your target media.
"When a chick hatches out of the egg, the first thing they need to learn is survival. Here are some tips about going beyond that and learning to fly. Go from becoming a beverage entrepreneur to a seasoned veteran. "
BTN takes insights from Tom First, managing director of First Beverage Group on facing the challenges and growing your beverage business.
BTN speaks to Julien Miquel, a former French winemaker turned blogger and consultant in social media strategy for wineries.
If you are producing a vintage that is in demand in the bulk market, then use these strategies to become a bulk wine supplier. It may not mean that your profits will soar, but your marketing sources will diversify. It is worth giving it a try and seeing if it's right for you.
Bartenders today have a remarkable influence on what people are drinking and therefore what is stocked behind the bar. They can be called mixologists, artists, makers or cocktologists.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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