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The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
BTN outlines 10 tips on how to prepare your marketing team for your next campaign.
Major factors that are influencing retail stores and effective merchandising programs that work in retail.
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
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