Share

Sommeliers Choice Awards 2023 Winners

The Importance of Packaging In the Beverage Industry

As companies undertake operations to update packaging, consumers are faced with increasing changes in the way that their favorite products look on the shelf.

Photo for: The Importance of Packaging In the Beverage Industry

Whether walking through a supermarket, having dinner at a restaurant, or looking for presents to give to relatives and friends, customers are always choosing between new and familiar wine, beer and spirits brands.

In fear of losing their established customer base, companies are careful not to alter the look of familiar products too much, but with innovative technologies being employed in packaging across the industry it's important to determine how to optimize your offering.

One of the most important point-of-sale merchandising tools, packaging adds value, gives a brand personality and is the first thing that consumers will notice about your brand.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2024 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

More articles