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An insider's guide to the US bulk wine market

Although the US is the world’s biggest importer of bulk wine in terms of value, the market is surprisingly opaque. The key to understanding it, says Sid Patel, is knowing about the three different ways bulk wine is traded.

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Although the US is the world’s biggest importer of bulk wine in terms of value*, the market is surprisingly opaque. Tim Hanni MW, a wine educator and consultant, says the challenge for international producers who want to enter the US market is “learning the intricacies of how bulk wine business is transacted”.

Hanni MW, who has helped to establish the USA’s first bulk wine trade fair, adds that it’s critical to establish “a network of connections to the brokers, buyers and sellers.” The process starts with understanding how the US bulk wine market operates.

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