Understanding Goal vs Result using Sports Analogies


To Larry Lieberman’s credit, in his years of experience he has identified several companies confuse the terms goal and result. A successful business CEO of the Lieber Wines and Spirits, Lieberman speaks his heart out at the conference for Alcohol and Beverage Import and Distribution 2019, hosted by the Beverage Trade Network, and very passionately explains his take on the difference between the two with a beautiful sports analogy.