Published on Thu, 20/11/2014, 10:34:59

The Australian Open deal aims to build on the brand\'s strong growth over the last five years, incresing awareness and trial among a mass audience of both males and females, brand owner Beam Suntory said.

The sponsorship will be supported by a range of activity kicking off from mid-November throughout summer including:

A $3 million marketing campaign including comprehensive integration with Channel 7Limited Edition 24 pack cube, offering consumers the chance to win a trip to an international tennis tournament city of their choice.

Promotion kicks over nationally from mid-November;

National live sites for people around the country to enjoy the tennis along with a refreshing Canadian Club; 

On site activation at Australian Open 2015, giving people the opportunity to experience the ultimate refreshment of a snowball in the face; and
Tennis-themed gift with purchase prizes such as retro summer visors, tennis kits, headbands and sweatbands.

Read More at Source | The Shout