Palmia Clara de España, a US craft-brewed, lemon-infused lager inspired by the lighter, refreshing fruit beers enjoyed along Spain’s pristine coastal beaches is riding a historical wave of West Coast success.

This small brewer has taken the industry by surprise by brewing the world’s first a-natural, 90 calories, lemon-infused nectar. Consumers just can’t get enough of this unique and refreshing Spanish-style lager. In a hyper-competitive industry with nearly 7,000 US breweries, this microbrew is defying the odds. Robert Nathanson, a beverage veteran and the Company’s CEO is pleased to report that a majority of major retailers including, Whole Foods, Raley’s, Sprouts, BevMo!, Total Wine, Mollie Stone’s, Target, Cost Plus World Market, Real Food, United Markets, and Safeway have all authorized the incredible lager upstart.

The above does not include the lucrative On-Premise market which has been equally receptive to this amazing new brew, especially considering its very sexy bottle and positioning.  Some key accounts in San Francisco that proudly sell the brand include Tacolicious, Delarosa, Mayes Oyster House, and the iconic Blue Light. Just listen to some account feedback; “Palmia’s taste is perfection and pairs perfectly with our tacos and handmade guacamole. I can see this beer being one of our favorites here!” stated Mike Barrow, managing partner at Tacolicious in San Francisco.

As for sampling, Palmia co-sponsored an event at the star-studded Sundance Film Festival held in Park City, Utah. The response from attending luminaries was so strong that they ran out of beer!  2019 trial and sampling campaigns will include the powerhouse music event of southern California known as, “Coachella” and many other high-end events appropriate to this Spanish upscale lager.

WHAT SETS PALMIA APART

Although IPA’s (India Pale Ale) represents as much as 38% of craft beer sales, the recent trend towards the hop-heavy, high alcohol and super bitter brews is waning. Consumers realize that they just can’t drink more than two of these “bloating” high-octane beers so they are searching for something different and refreshing. Palmia is just what they are searching for, both men and women alike love this lighter alternative that they can enjoy throughout the evening while celebrating with friends.

Read more at source: Brewbound

Image Source: Brewbound