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Regional Sales

Alcoholic Beverage

Senic International Corp


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This position will also be responsible for performing effective account management, selling and communicating resulting in the achievement of company and buyer programs and objectives.




  • Plan time and activities to ensure achievement of company and supplier established goals and sales objectives within assigned accounts.
  • Develop monthly, weekly and daily written plans for execution.
  • Establish and follow an efficient and economical routing pattern that ensures assigned accounts are serviced and merchandised as needed.
  • Follow the established guidelines for a complete sales call.
  • Be responsible for all aspects of servicing and merchandising within assigned accounts.
  • Develop an effective partnership with accounts
  • Build positive relationships and an effective partnership with the ultimate decision maker in all assigned accounts.
  • Gain knowledge of the specific customer’s business operations and coordinating multiple and diverse options for selling the company’s products to each.
  • Have extensive knowledge of the brands and knowing in-depth features and benefits of each compared to the competition.
  • Ensure 100% distribution of all authorized SKU’s in cold box and on shelf in all assigned accounts.
  • Ensure feature price promotions and display merchandising support from the assigned territory chain account buyers.
  • Communicate issues, opportunities and market intelligence with appropriate management through written, electronic and verbal means.
  • Maintain up-to-date, accurate territory and account records.
  • Submit prompt and accurate reports.
  • Follow company policies and procedures.

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