Consultant Country: United States
It takes far more than simply selling cases, and micro-managing distributor growth, to create a lasting, viable brand that warrants consumers repurchasing over and over again. Your branding should tell one consistent story. Industry trends and altered consumer preferences continually reconsider the future of a brand. A business needs to create and invest in positioning that is broad enough, relevant today and flexible enough to be relevant in the future living presence in the marketplace. Tangible relationships with your consumer following; a strong brand should be able to withstand economic issues, united by look feel and message, keeping customer benefits your top priority never forgetting the company's cultural roots Grounding your brand with the right distributor partner is one element to your success. Speakeasy Wine & Spirits has access to multiple distribution channels in almost any state through relationships with other brokers or distributors. Speakeasy Wine & Spirits also serves as a branding iron to your business with Press/Media Services, along with point-of-sale materials, garnering a consistent message for your business. Hands on brand identity and development Distribution management Event and advertising management News, press and social media management Applying ingenuity to identify high growth niche markets and successfully grow mature categories Facilitating National Account programs and retail chain strategies We also handle your brand once we find you a distributor and grow your brand in those markets by working with your distributor partner. Skilled at developing brand identity and managing brand reputation and perception through marketing, hands-on account management, advertising, events, press releases, news, and social media. Accountability Innovative thinking and problem solving applying ingenuity to identify high growth niche markets and successfully grow mature categories. •Coordinate production, review, and promotions •Develop and manage new concepts with a “think out of the box” approach •Implement and coordinate email campaigns and press events Create and implement major event planning, and all marketing programs •Facilitating National Account programs, and Retail Chain strategies Speakeasy Wine & Spirits employees and partners are out in the field every day, we are extensions of a distributor sales force. We do not rely on distributors for our success with your brands. Skilled at developing brand identity and managing brand reputation and perception through marketing, hands-on account management, advertising, events, press releases, news, and social media. We have direct influence over the ultimate consumers with our far-reaching blog, www.winespiritsandbeer.com. Our blog serves brands industry-wide and is a landmark in the beverage industry. We also are host to www.bartenderdrinkcompetition.com, a website for Bartenders and Mixologists, with the focus on building strong relationships around the world with the bar and on-premise communities. Speakeasy Wine & Spirits represents family-owned brands, and just a handful of them, that do not compete. We feel it is important to provide each of our brands with the "mindshare" necessary to make your brands successful. Our brands view us as suppliers and family, we reciprocate in kind, evolving into long-term relationships which is what our industry is about.
For more information, if you are entering the US Market for the first time a good read is: