Consultant Country: France


Hi. My name is Loretta and I am the creator of SOKO Wines. I am obsessed with everything that is related to business, wine and food, which is exactly the type of content you can expect on my site. With my bachelor in Hotel Management, my MBA degree and my experience as a third culture kid, I help small wineries grow their business and reach their full potential. My WSET 2 certificate helps me unravel rare wines for importers all over the world. Services that I provide...

For Wineries

  • Commercial development: The first step to any business is defining a commercial strategy. Where are you today and where do you see yourself in 1, 5 and 10 years? I am able to help you define these major aspects of your business as well as defining the segmentation, tarification and creating your portfolio.
  • Marketing and communication: Today’s market is so competitive, it is hard to find your place in this industry without having your marketing on point. Together we can create your portfolio, define (or redefine) your branding, and establish a social media strategy. My objective is to give your company it’s competitive edge.
  • Export management: The export market can be very complicated for wineries to manage as it requires a specific set of skills, experience and let’s be frank … time. I help ease the lives of winemakers through the management of the export from finding potential clients to finalising the actual order.

For Importers

  • Wine Hunter: I can help you find that rare pearl that is missing from your company portfolio. Tracking down the most original wines that will exceed the expectations of your clients is my specialty. With my experience in the export market and my close contact with small wineries all over France, I can help you establish a portfolio or pinpoint which rarity is missing from your offer.
  • Maintaining client relationships: I have worked with over 50 wineries in the 6 years I have lived in the south of France. My fluency in 4 languages, my WSET 2 certificate and my MBA degree make me the perfect local representative for your importing business. As your local contact person, I can help navigate the defining moments of your business relationship with your producers in France as well as provide simpler tasks such as translations, setting up communication tools (like tech sheets, labels etc.).

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