COVID-19 has taught us how digital presence of a brand is vital in today's world. When all other business operations are affected, you can focus on building leads and interacting with your audience online. In this course, you’ll learn about how you can make 60 pieces of content in just 120 minutes.

Before we begin, a little bit about myself. I am Devanshi Taneja and I am a part of the digital marketing team here at BTN. BTN is one of the leading platforms around the world where we help brands in the wine, beer, spirits and cannabis industry to connect with each other through our trade shows and competitions that happen all around the world in cities like New York, San Francisco, Shanghai, London, Paris to name a few.

We also have online B2B magazines including Sommelier Business, Bartender Business and very soon we’re launching our own consumer portal with London Drinks Guide as our first project.

So what are you gonna learn in this course?

Well, have you ever had to create designs – even though you aren’t a trained graphic designer? Maybe for your LinkedIn profile or your brand’s Instagram grid?

Being in the digital marketing team, we are always looking out ways to give value content to our audience. A few weeks ago, I found this “64 content pieces” guide by Gary Vaynerchuk, CEO of VaynerMedia, a full-service advertising agency. I created my own deck for IBWSS San Francisco’s social platforms and applied the strategy. This resulted in getting almost 2000 trade buyers registrations for the trade show. Let’s me show you how I did it.