Beverage Trade Network

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BTN Services

Business Development services to help your company grow in the national and international markets

BTN Retail

Service For The Wine, Beer, and Spirits Brands To Get New Bottle Shops, Bars and Restaurants

What Is BTN Retail?

BTN Retail is an annual service plan from Beverage Trade Network, the organizers of IBWSS Shows, USA Trade Tasting, London Wine, Beer, and Spirits Competitions, USA Wine, Beer, and Spirits Ratings, Bartender Spirits Awards, Sommeliers Choice Awards, and China Wine Competition. This program is designed to help your brands get in front On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers in selected markets. You can select where you want us to focus by state or country. A minimum of 2 states are needed for us to work on if within USA. A maximum of 1 country will be worked upon.

Get New Bottle Shops

BTN retail puts your brands in front of the right trade buyers of these bottle shops. The goal here is to help you get new bottle shops, merchants and liquor stores. With the BTN's extensive database of bottle shop trade buyers, your brands will be shown to these buyers generating brand awarness and inquries on your brands that you and your distributor's sales reps can follow up on.

Get New Restaurants and Bars

We will put your brand in front of On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers. BTN's database of more than 10,000 sommeliers and bartenders will ensure your brand is seen by them, along with many other marketing activities which will boost credibilty if your brands.

What Are Some Key BTN Retail Deliverables?

  • Marketing your brand to On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers.
  • Feature presentation on BTN website (artwork and graphic charges included)
  • BTN data export file for custom currated (100 minimum) HoReCa buyers (Sommeliers, Bartenders and Off-Trade Retailers) that will be suited for your brand that you can use for your sales and marketing. The list will contain company name and details, comany email, personal contact person details, emails, phone numbers, social media handles and portfolio comments.
  • Dedicated Email Newsletter #2 to the currated matched On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers. (100 minimum)
  • One to one email marketing via BTN to the currated matched On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers.
  • One to one DM via BTN social media channels to the currated matched On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers.
  • Strategic socal media tagging via BTN social media channels to the currated matched On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers.
  • Dedicated Email Newsletter #1 to 50,000+ trade professionals for brand awarness.
  • Spotlight Newsletter spot to 50,000+ trade professionals for brand awarness.
  • 1 Brand Pitch Session To On-Trade Retailers (Sommeliers, Bartenders, HoReCa) and Off-Trade Retailers. (Video).
  • 4 Content Articles in BTN Media Assets.
  • 1 Podcast Sponsor (Video and Audio)
  • BTN Homepage banner placement
  • 12 Social Media Posts
  • 2 complimentary entries in BTN competitions
  • Presentation Artwork
  • BTN Annual Membership

 

Get More Information

BTN works with a select 20 brands each year for BTN retail plan among all markets. With a focus on quality, BTN limits its service to 20 brands annually, dedicating 12 months to driving their success. Register your interest below, and we’ll schedule a consultation call to discuss your retail distribution goals. Only 20 brands taken per year.