Understanding the needs of your distribution partners is the first step to developing a successful relationship.

From the perspective of a retail wine buyer, the competitive landscape is getting more difficult by the day. That means your business model needs to be changing to keep up with the changes.

BTN gets insight from Rachel Wang, Professional consultant at the German Wine Institute China Office and contributing author to WINE magazine, on consumer tendency in China.

Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.

Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.