While creating Wine&Love™ we took into consideration three key factors: 1)Our wine will be more notable on wholesales shelves than other wines; 2)We’ve created not just a brand, but a love story, which will help to promote our wines; 3)Target group and world trends. Our buyer is 18-45 years old, and we considered, that consumption of semisweet wines is growing same as for dry wines. Therethrough, you could learn about beautiful love story of two young people, depicted in labels of our bottles, a love story which is a cross-cutting theme in our selection of young and bright wines. “Cabernet-Sauvignon” red dry wine. Young, successful man named Cabernet-Sauvignon is looking for the only one who will be granted with his love. We decided that Cabernet-Sauvignon fits the most, because it is the most popular and sellable wine in the world. This wine has very bright harmonic taste and male character with prune and black currant in taste and black pepper tones in aftertaste. “Merlot” red dry wine. Beautiful young lady named Merlot is waiting for the only one, who will give her warmth and peace of mind. We chose Merlot for this character. This wine is softer and more delicate, but at the same time is has its own bright taste. Cherry and plum are in flavor. This wine highlights character of modern lady: independent but tender. “Cabernet-Sauvignon/Merlot” red dry wine. First date of our young people. They’ve met each other. It was love from first sight. In this wine you could find good taste combination of Cabernet-Sauvignon and Merlot. In this blend wines complement each other as people in love do. Taste is harmonious, full-bodied with fruit and berry notes in aroma. Red semisweet wine. First kiss. Sweetness of her lips is delivered in our red semisweet wine. Relationship is developing as well as our wine develop. A sweetness appeared, that tastes good for young people, and not only them. The taste is enjoyable, wine is balanced. You can feel tones of plum, currants and forest berries. White semisweet wine. Our couple is traveling. Most of researches show that young people think about traveling to warm places. And there, white wines are more popular, because of weather. That’s why white semisweet wine appeared in our range. Its tender and harmonious taste makes you feel warmth and fresh sea breeze. Plum and currant aroma will remind you about summer and sun. Red dessert wine. Our young couple want to be together forever. They have strong relationship and maximal sweet feeling to each other. These feelings are perfectly delivered by our amazing fortified dessert red wine. Warm and velvet taste of wine and bright aroma of prune will not leave anyone indifferent. We also considered, that our target group is active social media users. For this we launched special project for social media promotion of Wine&Love™.