Lancers rose

Brand Presentation

Lancers Rosé is an easy-to-drink wine produced from a blend of fine Portuguese grape varieties. Lancers Rosé is a highly versatile wine to be enjoyed on its own or with salads, pasta, Mexican, Indian and Chinese food.

Lancers was launched in 1944, after Henry Behar visited Europe with the objective of finding a rosé wine that could be particularly appealing to the American palate. His search ended in Portugal, more precisely in the Palmela region, in the famous cellars of José Maria da Fonseca. There, he found the moderately sweet, sparkling rosé wine he had been looking for. 

The wine was christened “Lancers” in homage to one of Mr. Behar’s favourite paintings: “Las Lanzas” by Velázquez. Produced from the best Portuguese grape varieties, the first shipment of Lancers arrived in the US in late 1944. The distributor was Vintages Wines. 

In 1964 Henry Behar and his partners sold Vintage Wines to Hublein Inc., which became the exclusive distributor of Lancers in the US and started its expansion into new markets all over the world. Lancers sales soared remarkably in the United States, reaching 1 million cases in the late 70s. 

Presently Lancers continues to be a case-study for success, having a world-wide presence and being one of the Portuguese wines most sold around the world.

Full Product Specifications

Date Created: 16/09/2017
Product Name: Lancers rose
Product Type: Wine
Country of origin: Portugal
Stock available: On request
Price per unit US$: On request
Price per unit €: On request
Alc. Vol %: 10.00
Format: 750ml

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José Maria da Fonseca

Founded in 1834, JMF is the oldest table wine company and one of the most prestigious wineries in Portugal, producing still wines, sparkling wines and Setúbal Moscatel fortified dessert wines; A family-owned and family-run winery; Sales of 800,000 cases accounting for €20 Million (76% Exports) in 79 countries; The substantial acreage under vines, the unique collection of over 560 different varieties, both indigenous and foreign, and the new Vinification Center are solid foundations for the future of the company and the new generations of the Family; Solid brands like: Lancers, Periquita, JMF and Alambre Moscatel de Setúbal; Wines from the 5 main regions in Portugal: Setúbal, Alentejo, Douro, Dão and Vinhos Verdes.

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