Description

Abeja Blanca (“White Bee”)

•      New pairing from Chile

•      Something “different” for Chilean wine lovers

•      Wines with a “story”

•      Outstanding price-quality ratio

NAMED FOR THE POEM “ABEJA BLANCA”, BY CHILE’S NOBEL PRIZE WINNER PABLO NERUDA

•      A dual varietal range inspired by Chile’s most famous poet

•      Sensuous dual varietal wines, inspired by Neruda’s love poem

•      Cabernet Sauvignon-Merlot and Chardonnay-Sauvignon Blanc

•      Classic, intense varietal characters typical of Chile

WHY ABEJA BLANCA MAKES A DIFFERENCE

• Abeja Blanca targets a wide range of consumer profiles
  • “Savvy Shoppers” – seeking great wine at a great value
  • “Explorers” – interest is piqued by dual varietals from Chile
  • “Satisfied sippers” – looking for a sensible choice they can feel comfortable serving to family and friends
  • “Overwhelmed” – these consumers appreciate the reassurance of Chile, and the familiarity of known grape varietals

HOW?

•      Modern, Stylish and Intriguing Label Presentation

• Eye-catching shelf appeal
• Well-known, popular grape varietals
• Quirky, intriguing label encourages consumers to take a closer look

•      Vibrant, modern wine style

• Easy-drinking, fruit-driven wine style
• Chilean wine at its best

Abeja Blanca – Something a Little Bit Different From Chile …

•  quirky brand presentation
• market-leading pricing for entry-level + quality
• deliberately different from the conservative approach from Chilean competitors

But,

• the same fruit-driven styles that Chilean wine consumers love