Description

The bottle is a contemporary take on Mexican heritage, visually aligned with a premium feel and spirit it contains.

Rhomboidal geometric pattern and structures are alluding to traditional Mexican and Aztec historic artifacts, which feature similar geometry, but also evoke sharply pointed leaves of agave plants. Another analogy we were aiming to allude to are lavishly embroidered diamond patterns used in high-end interior and product design.

Aesthetics can be described as minimalist, with no unnecessary complex labelling, yet brimming with detail through the presence of the patterned surface, resulting in overall feeling of purity. 

The bottle is unique in its own way and we want to be a differentiated brand compared to the more commonplace, industrial-made Tequila brands. I went with the simple cylindrical type of a bottle but tapered so it's more elegant. As for the creative direction, I decided to use the rhomboidal "diamond cut" pattern which provides very useful analogies alluding towards what we might view as "luxury". It is also similar to rhomboidal pattern apparent on cut agaves, though again, more elegant in the elongated form. This pattern as a theme can be also useful for any auxiliary branding or other creative materials.