GO&FUN International Ltd Malta acquired the brand in 2019 from Amo Erbavita San Marino after Mr. Sergio Sciberras was licensee of the same for 5 years. The owner of GO&FUN International Ltd Malta is Mr.Sergio Sciberras Maltese entrepreneur in the food and beverages distribution sector whith the company S.Trek Logistic Ltd since year 1985. Origin of product: GO&FUN®was created by Erba Vita, a leading company established in 1982 found in San Marino. It is present in over 30 countries globally and produces more than 2000 different natural food supplements. Erba Vita wanted to create an exclusive energy drink to the typical energy drinks, which is what makes GO&FUN® so extraordinary. Malta: Introducing GO&FUN® to the local market was an ambitious task. However, being the persistent, striving company that we are, we managed to pull through and break boundaries. In May of 2013, S.Trek Logistics Ltd. initiated the importation and distribution of GO&FUN® in Malta. In 2015, the exclusive production license was acquired and a few years later in 2019, GO&FUN® as the brand itself was bought by S.Trek Logistics’ Ltd owner Sergio Sciberras making GO&FUN® an officially Maltese Brand. This was achievable since Erba Vita’s main priorities were their supplements and ingredients. Consequently to this, Erba Vita had no time to dedicate to the Energy Drink any longer, therefore as GO&FUN® was blooming in Malta, it was Erba Vita’s obvious choice when it came to passing on the brand in order to innovate and keep striving through the market. pg. 2 Obtaining this result was no capital boost to the company either. Countless financial expenses were pumped into the marketing and promoting of the product. In result to the team’s hard work and efforts, GO&FUN® is now one of the leading energy drink brands in Malta. GO&FUN® International Ltd strives for innovation, subsequently to this it is currently working on delivering a couple of new flavours in the near future. Market The energy drink market shares three main characteristics that are:  Same Ingredients (most ingredients are the same among the energy drinks)  Same Flavour (more or less every energy drink tastes the same) one of the leading energy drink brands in Malta.  Same Communication Strategy “We are proud to say that we completely broke these rules” Our ingredients are completely different: we have 5 different dry vegetal extracts from 5 different herbs (Guarana, Ginseng, Rhodiola, Green Tea, and Matè) which provide several beneficial effects to your body that nobody else has (apart from caffeine). In addition to this GO&FUN® does not contain Taurine, nor colorants or glucuronolactone. Our flavour is completely different from anything in the market. A person can like it or not, but it is incomparable and unique. We have a very strong feedback from all of our distributing countries that first time consumers love it immediately. Thirdly, our communication strategy is different from any other: GO&FUN® contains the extra energy you need for those little moments during the day when you could use some extra energy, such as getting up in the morning, studying, working at the office, not only to get you through the night or for other extreme sports or conditions. pg. 3 More on the ingredients: Ginseng Tonic adaptogenic activity (support for the body subjected to stress factors). Restores energy and optimises mental performance. Guarana Source of natural caffeine. Useful tonic in cases of physical and mental fatigue. Stimulates the metabolism Increases the resistance to fatigue, increasing heart and muscle tone. Matè Source of natural caffeine Stimulating effect on the central nervous system. Rhodiola Improves physical condition Reduces mental fatigue Normalises the mood pg. 4 Green Tea Source of natural caffeine. Tonic stimulating and draining action Antioxidant effect Natural Caffeine It has a stimulating effect on the nervous system, which generates a “greater fluidity and clarity of mind”. It has a positive effect on performance in most athletes, improves attention, concentration, and endurance. Vitamins of B Group B3 = favours the normal functioning of the nervous system. Supports energy metabolism and contributes to the reduction of tiredness and fatigue. B5 = participates in the synthesis and normal metabolism of steroid hormones, vitamin D and certain neurotransmitters. Contributes to normal energy metabolism and reduction of tiredness and fatigue. Promotes normal mental performances. B6 = essential for the metabolism of nucleic acids and proteins. It is involved in energy, glucose and lipid metabolism. Participates in the normal operation of the nervous system and contributes to the regulation of hormonal activity. Supports the immune system and normal formation of red blood cells. Helps to fight physical and intellectual fatigue. B12 = plays a major role in the functioning of the nervous system. Participates, together with the folic acid, in the formation of red blood cells and supports the function of the immune system. It is avoiding energetic metabolism and contributes to the reduction of tiredness and fatigue. pg. 5 Vitamin C Supports the immune system during and after a strenuous physical effort. Contribute to the reduction of tiredness and fatigue. Helps protect cells from oxidative stress. Promotes the absorption of iron and the regeneration of Vitamin E. Sugar Provides immediate energy. One of the advantages of Go&Fun is it`s inimitable flavor, which is liked by quite a lot of people, in fact the number of cans sold in both Malta and Gozo in 2019 was around 1.8 million.