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What Are Investors Looking For In Your Wine, Beer or Spirits Brand Idea?

What does an investor want in a startup? What sort of products and people do they like to work with? What goals should you set to make your company more attractive to potential investors?

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To ignite a successful company and send it into the stratosphere requires a spark. Passion is that spark. A seemingly crazy product idea can grow into a movement that turns the beverage industry on its head. Drive and determination is especially important as a startup moves through the shaky initial stages when taking the market by storm still seems like a pipe dream.

That passion can only take a company so far, though. At some point, every startup needs investors.

What does an investor want in a startup? What sort of products and people do they like to work with? What goals should you set to make your company more attractive to potential investors?

To bring in investors, a beverage entrepreneur must take off their CEO hat momentarily and think like an investor. The most important factor that drives investment decisions isn’t the product – it’s the people. Investors invest in people. No matter how wonderful or innovative a product is, someone must like and trust the people involved in running the company.

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