BTN Academy // Articles

How US Importers Can Develop Strong Relationships With Their Distributors

Building new distribution partnerships is a comprehensive process and success is based on a mutual understanding of both of your long-term goals

Views Mark as favorite
Photo for: How US Importers Can Develop Strong Relationships With Their Distributors

 In today's hyper-competitive market, distributors are pitched hundreds of new products every week and it can very difficult for importers to secure distribution for a new brand if they don't already have an established relationship with a distributor's buyer. Due to higher average suggested retail prices because of added transportation and warehousing costs, this can be an especially complex issue.

At the heart of their business, distributors are never looking for low-volume, high-priced brands with little turn-over which, unfortunately for small and medium sized importers, can often be the case for many of the SKUs in their portfolio.

Here are some tips for wine, beer and spirits importers on how to develop a strong relationship with US distributors.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

For only $29 a month, get full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Social Media Push On Your Brands
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. Select your plan here >>

Looking to grow your distribution in USA? Then become an exhibitor at the 2018 USA TradeTasting and meet the Importers, Distributors, Retailers, and Press of USA. Super early bird pricing ends September 30, 2017.