In the latest episode of Do This Now, Sid Patel sits down with Alisha Zaveri, Digital Account Director at Colangelo and Partners, to discuss how alcohol brands can effectively leverage TikTok advertising to drive sales.

Alisha shares valuable insights on managing an organic TikTok account, connecting authentically with your audience, measuring campaign success through key metrics, and ultimately turning engagement into sales. With TikTok now allowing alcohol advertising, brands have a unique opportunity to reach a vast, younger audience.

If you’re looking to grow your presence and consumer base on TikTok, this episode is packed with practical tips and strategies you can start using today.