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Virtual happy hours take Barossa wines to the world
South Australia’s Barossa wine region is delivering virtual happy hour tours of its renowned wineries in a bid to grow its global reputation amid COVID-19 restrictions.
According to The lead south Australia, Barons of the Barossa Grand Master Louisa Rose, with glass of Riesling in hand, was the first to deliver a Facebook live story from The Barossa Cellar on March 20, hosting a virtual tour of the new regional wine museum that is the only facility of its kind in Australia.
Now some of the best-known names in the wine business are joining forces to connect with the world through virtual winery tours, tastings and behind-the-scene question and answer sessions after cellar doors were forced to close as part of COVID-19 virus restrictions.
Emily Hay from the Barossa Grape & Wine Association said the group’s online followers had grown 191 per cent in 28 days to 9000 people since the Facebook Live tours started about a month ago.
Read more at source: The lead south Australia