According to the ZDNET, Online wine merchant The Wine Collective (TWC) is on a mission to reform the way the wine industry sells to consumers.

Part of achieving that, according to TWC's CEO Lloyd Heinrich, would be to build an advanced personalisation engine to ensure that it's 400,000 customers are provided with customised wine recommendations each time they shop with TWC -- a process that currently happens manually.

"What we know from our 75 years history of working with customers in wine is people want to go on a wine journey … [and] we've been taking customers on that wine journey and helping them learn and grow their wine taste, profile, and understanding what they like and don't like," he said.

Read more at source: ZDNET