According to the wine industry advisor

Critically-acclaimed Pinot Noir specialist, Siduri, today announces a first-of-its-kind photorealistic holographic Web AR (Augmented Reality) experience that brings compelling visual storytelling to the consumer goods industry. In collaboration with Rock Paper Reality, an augmented reality design firm, this disruptive technology allows Siduri to easily engage and educate consumers in a new way, bringing to life the winery’s ethos – that serious wine and serious fun aren’t mutually exclusive.

The Siduri Holographic Experience, built with Microsoft’s Mixed Reality Capture Studios technology, in which Siduri Founder Adam Lee catapults out of a wine bottle in a variety of immersive, three dimensional segments, is compelling and entertaining to witness. Consumers can easily access the experience directly from a hyperlink or by simply scanning a QR code. Next year, the QR code will be featured on Siduri’s wine labels, so that consumers can launch the experience in their favorite wine shops and restaurants that carry Siduri wines. In these unique experiences, hologram-Adam tells stories about the 25-year old winery to capture the viewer’s attention in a lighthearted, immersive, and educational way.

Read more at source: wine industry advisor