With the global outbreak of the Covid-19 outbreak, on-premise establishments have shut down in the majority of places across the globe, causing alcohol sales to drop for a lot of wineries, breweries, distilleries, and restaurants. And with social distancing taking place heavily, and people not wanting to enter stores as much, bottle shops have also faced the hit of dropped sales.

Taking this into consideration, most of us in the industry have figured out a way to get our drinks to our customers - through delivery and pick-up. However, one major problem for those delivering and offering pick-up services is the visibility. Wineries, distilleries, breweries might be delivering right now, but how many people know about it? More importantly, how many people in your area know about you?

Taking the problem of visibility in consideration, Beverage Trade Network launched Get Drinks Delivered - a platform to offer vendors visibility for their drinks delivery and pick-up services. For wineries, breweries, distilleries, bottle shops, and restaurants, getting a solid amount of sales right now might be an issue, but with the right visibility and awareness - delivery and pick up will definitely bring a strong sense of sales.

Get Drinks Delivered is set to be launched on May 1, 2020. The initial launch offered merchants a year of free subscription if they registered before April 30, 2020. Taking the current situation in the notice, and wanting to help the industry as much as possible, Beverage Trade Network has announced the extension of the free membership to May 30.  

What is Get Drinks Delivered?

Get Drinks Delivered is an online platform that helps consumers discover and support small business owners that are open for direct deliveries. Get Drinks Delivered (GDD) is a simple solution for drinks industry suppliers to get back on their feet and make the most out of their delivery and pick-up services. The goal of Get Drinks Delivered is to help wineries, breweries, distilleries, restaurants, and bottle shops up their DTC game. The main aim of the platform is also to help increase consumer awareness on their delivery and pick-up services during such unprecedented times.

Think of it this way, you’re probably delivering, but how many people know about you? Your regular customers? Maybe a couple of new ones you’ve gained through social media? But let’s be honest, there are plenty of people out there who still don’t know about your delivery and pick-up services, and would definitely benefit from it. Now how are you going to gain that visibility and awareness?

List your business before May 30 to get first year FREE service.

This is exactly why Get Drinks Delivered was launched. To offer businesses a widespread platform to increase their visibility and awareness both during times like these and in the future as well. DTC has become the way of life now, and we’re assuming it to continue like this, so the Get Drinks Delivered platform is the perfect way to build your DTC channel, and keep it strong.

For the end consumer, it’s a simple way to find out who is delivering in their area, and who is offering pick-up close to them. For the vendor, it’s a simple solution to a very large problem that you might be facing right now.

Benefits of Get Drinks Delivered

● New orders for delivery

● No commission, or mark up on your orders.

● Awareness about your business in your local neighborhood.

● Access to an extended customer base of GetDrinksDelivered.com

● Platform to create blog postings about your business allowing you to create brand equity.

● Customer data, you keep them and build new customers that you can turn into repeat customers.

● Pivot for the long term and open a new channel to add customers.

● Opportunity to focus On Drinks Consumers.

● Customers will know you deliver which will result in repeat orders for the long term.

The future with Get Drinks Delivered

Many of you are probably wondering if getting on Get Drinks Delivered is something that would help in the long term. The answer is yes. As we’ve already established, the DTC channel is going to be a booming one, both now, and in the future. Even after the crisis is put past us, customers are still going to want direct deliveries and pick-up options, not only because it’s easier and they’ll get used to it, but also because a lot of people might still be maintaining a distance. Plus, it’s also a great way for you to be directly in touch with your customers.

Expanding on the long term idea of GDD, Sid shared “the long tail idea of this is that, by the year end we want to give an omni and global solution to our partners. This is just the start. The plan we have in place is going to revolutionize how people are going to buy wine, beer, and spirits globally. So sitting in Napa, you can control your DTC sales in Shanghai, London, or in Napa itself”

Get Drinks Delivered is the ultimate solution to a major problem that the drinks industry seems to be facing right now, and the upside of it is that it is a long lasting solution. So not only will it work right now during a crisis, but it is also set to stay. Visibility is needed all the time, and Get Drinks Delivered offers the visibility and awareness that you will need to build you sales and gain orders.

Want to grow your curbside pickup and delivery sales? 

On top of that, Beverage Trade Network will also be using marketing resources with a heavy push on social media, and other of BTN’s media ecosystem. BTN is launching 4 new media assets this year that are aimed at end consumers. London Drinks Guide is the first one to launch mid-May. Los Angeles, Shanghai, and Hamburg will follow soon after that.  These guides are consumer portals where consumers are going to find content around drinks and culture. GDD will be integrated with that, informing customers about where to look for delivery and pick-up.

Apart from BTN ecosystem, BTN will be building user traffic via content, building GDD podcast traffic, building GDD video channels, Social media, and the press will also play an ongoing role in this.  BTN also plans to hold GDD merchant meetups in the future,  where we plan to call delivery zone consumers where GDD merchants will be able to sell to them directly. So yes, the future is bright with Get Drinks Delivered.

How does Get Drinks Delivered work?

Get Drinks Delivered sounds simple, and is even simpler to use.

• List your business

• Customers will see what you deliver, where you deliver and if you also provide pick up. They will call you or email you directly to place orders.

• You take the order, delivery address, and payments directly.

• You pack and fulfill and deliver the order directly.

Can I bet on Get Drinks Delivered?

If you’re a winery, distillery, brewery, restaurant, or bottle shop that is offering delivery or pick-up services, then you can successfully register for Get Drinks Delivered.

Get Drinks Delivered is offering a 1 year free subscription to merchants until May, 30. After that, the platform holds a $99 yearly fee to gain access to the services GDD offers.